How I Built a Photography Studio in My Toronto Condo (And It Actually Works)

If you think you need a big studio to start photography, you really don’t. I used to think the same thing. I thought I needed a full space, expensive gear, assistants, all of that. But I didn’t have any of it. What I had was my condo in Toronto, a light, a backdrop, and honestly just the decision to start anyway.

And now I shoot branding sessions, portraits, and product content in that same space.

So if you’re waiting for the perfect setup, this is your sign to stop waiting.

Toronto branding portrait of a smiling woman holding a skincare vial near her eye, clean white studio background, soft lighting, modern medical aesthetics and beauty content photography style

The reality no one tells you

People online make everything look so polished and intimidating. Big studios, perfect lighting setups, multiple assistants running around. It makes you feel like you’re not ready yet.

But the truth is, none of that is what actually makes a good photo.

What matters is how you see light, how you guide people, and how you create a space where someone feels comfortable being photographed. That’s it. Your client doesn’t care how big your studio is. They care about how they look and how they feel during the shoot.

I learned that very quickly.

Toronto studio beauty portrait of a woman wearing black gloves framing her face, clean white background, soft professional lighting, modern skincare and aesthetic branding photography style

My camera and lens (keeping it simple)

I shoot with a Sony A7 III and my main lens is the Tamron 28–75mm. I don’t overcomplicate it, I don’t switch lenses constantly, and I don’t carry a million things with me.

This setup just works.

The autofocus is reliable, which means I’m not stressing during the shoot. The low light performance is really good, which matters a lot when you’re shooting indoors. And the lens gives me everything I need without stopping the flow. I can go from wider shots to more emotional close-ups just by moving a little bit.

That alone makes my shoots feel smoother and more natural.

Toronto branding and product photography of a smiling woman with skincare products displayed beside her, clean white studio background, soft lighting, modern beauty and aesthetic clinic content creation style

My condo “studio” setup

My studio is literally part of my living space. I use a white seamless backdrop with a simple stand I got from Amazon. It’s not expensive, but it does the job perfectly. I keep everything minimal so the focus stays on the person.

I also have a makeup chair and a couple of stools that I’ve either ordered online or found on Facebook marketplace. These small details help the space feel more like a real studio without needing a huge investment.

It’s clean, it’s simple, and it works.

Toronto product and branding photography of BioRePeelCl3 Gold biorevitalizing solution with vial, clean white studio background, soft lighting, medical aesthetics and skincare content creation style

What I tell my clients before the shoot

I don’t just tell people to show up and hope for the best. I guide them before they even arrive.

For shorter sessions, I always suggest bringing layers. Something as simple as a blazer can completely change the look. With it on, it feels more structured and professional. Without it, it becomes softer and more relaxed. It gives variety without needing multiple outfits.

I also tell them to bring anything related to what they do. If they’re a business owner, bring tools, products, a laptop, something that actually represents them. That’s what makes photos feel real instead of staged.

Toronto branding portrait of a beauty professional holding an iPad and stylus, demonstrating facial treatment work, clean white studio background, soft lighting, modern aesthetic and skincare branding photography style

During the shoot

Shoots move fast, especially when you’re working with limited time, so I stay very present. I guide poses, I adjust small details, I keep the energy relaxed so it doesn’t feel awkward.

Most people are not used to being in front of a camera, so my job is to make it feel easy. I also send a posing guide beforehand so they don’t come in feeling lost.

It’s not about perfect posing. It’s about creating movement and natural moments.

After the shoot (this matters more than people think)

I don’t like dragging things out. I know how it feels to wait for photos, so I keep my turnaround quick.

I usually go through the images the same day or the next day, edit right after, and deliver within a couple of days. It keeps the experience fresh for the client, and it makes everything feel more professional.

Toronto branding and product photography of a woman holding Alumier Clear Shield SPF 42 sunscreen, soft studio lighting, clean white background, skincare and beauty content creation style

Tethering (something that changed everything for me)

I shoot tethered to my MacBook using Sony Imaging Edge, which means I can see the photos live as I shoot.

This helps me catch small issues immediately instead of fixing them later. It also lets clients see what we’re creating in real time, which builds trust and confidence during the session.

It’s a small change, but it makes a big difference.

Toronto studio branding portrait of a woman in profile holding a syringe, clean white background, soft professional lighting, medical aesthetics and injector branding photography style

Final thoughts

You don’t need a perfect setup to start. You don’t need a big studio or the most expensive gear.

You need to understand what you’re doing, keep things simple, and actually start.

That’s how this came together for me. And if I can build this in a condo, you can build something too.

If you’ve been thinking about booking a shoot, this is your sign

I photograph branding, portraits, and creative sessions across Toronto, Niagara, and surrounding areas, and I’m always open to traveling for the right project

You can reach me at info@laragracephotography.com
or DM me on Instagram @laragracecreativestudio

Let’s create something that actually feels like you

Toronto studio branding portrait of a confident woman smiling with hand raised toward the camera, clean white backdrop, soft professional lighting, modern editorial photography style

My Full Studio Setup (Everything I Actually Use)

This is everything I currently use in my setup. Nothing is overly complicated or crazy expensive. I built this over time, mixing things I bought and some collaborations.

Lighting & Studio Gear

Godox SL60 Video Light
https://a.co/d/0c9qIYUU

iFootage SL1 60DN Light (collaboration)
https://a.co/d/00J8en9q

iFootage Cobra 2 Stand (collaboration)
https://a.co/d/05rxR76p

Softbox Lighting Kit (Amazon)
https://a.co/d/08gkvMAG

Backdrop & Setup

White Seamless Paper Backdrop
https://a.co/d/072ajxRC

Backdrop Stand (Amazon)
https://a.co/d/00rT6POr

Light Control & Accessories

NEEWER 43” / 110cm Reflector
https://www.amazon.ca/dp/B0B3RR8G2W?ref=ppx_pop_mob_ap_share

Tripod & Support

Manfrotto Tripod
https://a.co/d/07LpTBfP

Additional Gear & Accessories

Tether Cable (for MacBook Pro + Sony Imaging Edge)
https://a.co/d/0dJhcTor

Memory Card (SD Card)
https://a.co/d/04TnmzGM

Camera Battery / Charger
https://a.co/d/08ovSBSO

K&F Concept Filter Kit (collaboration)
https://a.co/d/0gJIm5oE

Extra Studio Items

Makeup Chair (Amazon)
https://a.co/d/0fyeNqTn

Studio Stool / Seating
https://a.co/d/0aqHNvr6

My Camera Setup (Main Gear)

Even though I didn’t link these earlier, this is what I shoot with:

  • Sony A7 III

  • Tamron 28–75mm f/2.8

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